Techniques of Persuasion

1. Stacking: list f reason why the product or service is good.

Dancow

This advertisement listed the advantages of the product if we decided to use it.

2. Repetion: makes product or service familiar to consumer.

Fresco, fres kopi fres setiap hari

In this advetisement, there are words on repeat that makes the product mor familiar to people.

3. Slogan: Identifies product or service with an idea.

TOP KLOP BANGET

There is always the same words in this product commercial so that words could be the identity for the product.

4. Logo: identifies product or service with a symbol

LG

This advertisement use logo method because in every commercial they always have that particular symbol that is so familiar to consumer.

5. Snob Appeal : associates the product or service with a personality or lifestyle.

Tokobagus.com

This advertisement use a lifestyle to gain the costumers

6. Cause and Effect: use this product or service and your problem will disappear.

WRP

In this advertisement, it is told that the problem that is said will be solve if we use this product.

7. Emotional Appeal: uses emotion to sell a product or service (pity, fear, patriotism, happiness, etc.)

Choki-choki

  

This product offer some kind of emotion, happy feeling, if we eat the product.

8. Price Appeal: consumer will be getting something extra for less money.

Pond's 

 

It is said in commercial that if we bought the product, we will get en extra gift/price.

9. Testimonial

Pantene 

There are people in this advertisement talk about their experience when they used said product.

10. Sex Appeal: the product will enhance your sexual attractiveness.

It is sad that when a guy wear this cologne, women will be attract to him.

11. Band Wagon: uses peer pressure to influence the consumer. if everyone else is doing it why don't we.

So Nice

In this advertisement, the athletes eat So Nice, seems like they want to say if they do eat it why don't we.

12. Confusion: gain costumer attentions by confusing them and then retains the attentions as the costumers as the costumers tries to figure out the messages.

Biore

there are so many good things that are mention in this advertisement. but at the end of the commercial it is said that this product only for several kinds of skin and it is written in a very small font.

13.Transfer: associates the product with words or ideas that may or may not be related to the product. The association seeks to transfer certain qualities to product.

AS (koprol sambil bilang wow)

There are unrelated things that are not talking about the product.

14. Plain folks: the advertiser tries to identify it's product with common people.

Mama Lemon

The commercial include common people to introduce the product.

15. Glittering Generality: the viewer is given a general feeling about the product, but not much else.

In this advertisement,  the introduction is only about the product without much explanation, like the advantages or disadvantages if we use/eat the product.

16. Avante Garde: the suggestion tht using this product put the user ahead of times.

Philips Aquatouch

This advertisement sad that if we use the product, we will experience of the future.

17. Facts and Figures: statistic and objective factual information re use to prove the superiority of product.

Air Climber

This product has been tested by expert. The efficiency of the product has been proven.

18. Weasel Word: are used to suggest a positive meaning without really making guarantee.

Fair and lovely

This advertisement use positive suggestion and good result without stating any guarantee.

19. Wit and Humor: customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertain by clever use of visual or language.

Djarum 76

This advertisement use this method by showing something irrelevant yet funny act and conversation so when people see this advertisement, they will laugh.

20. Technical Jargon: uses technical words to impress the consumer.

Pepsodent Sensitive Expert

This advertisement use technical words to gain customers attention, and because of those words, people want to know the different of said product to others.